Gyms & studios: win back more members without extra ads.

A membership reactivation engine that spots at-risk members early, sends thoughtful nudges and runs win-back campaigns while you focus on coaching.

Book a free membership automation audit See the ‘Membership Reactivation Engine’

Churn isn’t a marketing problem — it’s an engagement problem.

Most gyms have the data to spot drop-offs early, but not the time to act consistently.

Where retention breaks down.

New joiners start motivated, then quietly drift away if there’s no structure to support habits. Automation turns your existing data into consistent, helpful outreach that brings members back.

  • New sign-ups are strong after promotions but many members quietly drop off within a few months.
  • Attendance data sits in systems but nobody has time to act on it consistently.
  • Owners and coaches send sporadic check-in messages when they remember, not as part of a clear plan.
  • Win-back campaigns for ex-members rarely happen because day-to-day operations take priority.
  • Membership revenue feels unpredictable, making planning difficult.

The ‘Membership Reactivation Engine’

Spot at-risk members early, run supportive check-ins, and win back lapsed members with consistent journeys.

Retention-first automation using your data

A retention-focused automation bundle that uses your existing attendance and membership data to spot at-risk members, send timely nudges and run structured win-back campaigns. It turns data you already have into practical action.

  • Onboarding sequences that welcome new members, explain how to get the most from their membership and encourage early visits.
  • Attendance-based triggers that flag members who have not visited for a set period.
  • Supportive check-in messages for at-risk members, offering help or incentives to return.
  • Win-back journeys for former members tailored to how long they have been away.
  • Simple prompts to leave reviews, refer friends or upgrade packages when appropriate.
  • Reporting on churn, engagement and the impact of retention journeys.

Retention beats constant new sign-ups

A small lift in retention often does more for revenue than the next promotion.

35%
A typical gym quietly loses around a third of its members every year through churn
50%
Roughly half of new joiners cancel within the first six months if they aren’t kept engaged
60%
Around six in ten members use their membership only rarely after the first few weeks
5%
Even a five-point lift in retention usually does more for long-term revenue than a similar bump in new sign-ups

More engaged members, steadier revenue

Support habits early, catch drop-offs fast, and win back members without constant manual follow-up.

Turn engagement into retention

Consistent onboarding, check-ins and win-back journeys keep members connected — and give you a clear view of what’s actually improving retention.

  • More members stay longer, increasing average lifetime value.
  • At-risk members are contacted consistently instead of slipping through the net.
  • Coaches can focus on delivering excellent sessions instead of chasing absent members.
  • Membership revenue becomes more predictable and less dependent on constant new sign-ups.
  • You gain a clearer view of who is engaged, who is drifting and what actions are working.

Straightforward setup that fits your systems

Define journeys, connect data, launch with a subset, then refine based on retention metrics.

Quick automation audit

Review your membership model, systems and current communication flows.

Define key journeys

Agree how you want to onboard, support and win back members.

Connect and launch

Link automation into your membership or booking system and test with a subset of members.

Monitor and refine

Track retention metrics and adjust journeys for tone, timing and impact.

Supportive tone, sensible limits, clear data use

Retention journeys should feel like genuine check-ins — not spam.

Genuine, on-brand check-ins

Messages are written to feel like genuine check-ins from your team.

Clear contact rules

You set clear rules on how often members can be contacted and in what circumstances.

Uses your existing systems

We use your existing systems and data wherever possible rather than introducing new complexity.

Impact in plain numbers

You see the impact in plain numbers so you can judge whether the approach feels right.

Gym & Studio Automation FAQs

Which membership systems can you work with?

We work with common membership and booking platforms used by independent gyms and studios. Where direct integrations are not available, we use exports and simple connections to keep journeys running.

Will members feel like they are being spammed?

The focus is on supportive, low-volume communication that feels helpful, not pushy. You decide how often members should receive messages and can adjust anything that does not feel right.

Can we treat different membership types differently?

Yes. You can define different journeys for contract members, month-to-month members, class-pack holders and other groups. This ensures messages and offers stay relevant.

How do we measure success?

We track retention and engagement metrics such as churn rate, visit frequency and reactivation numbers. These are summarised in simple reports so you can see whether things are improving.

Will this create more work for coaches?

The aim is to reduce manual admin, not increase it. Coaches may be involved in shaping message tone, but day-to-day the system handles the heavy lifting.

Can we switch off or change journeys easily?

Yes. Journeys can be paused, edited or expanded as your membership model changes. You remain in control of the approach.

Ready to keep more members for longer?

If you feel like you are constantly chasing new sign-ups just to stand still, the ‘Membership Reactivation Engine’ can help. A short call is enough to explore how your existing data could be used to support members, reduce churn and smooth out revenue.

Book my free membership automation audit