1–10 pages · website
Foundation
£1,500One-off build
A lean brochure website designed around one clear proposition and focused conversion journey.
Transparent pricing
AI automation pricing for UK SMEs
Straightforward pricing for UK SMEs: focused pilots from £3,000, most full implementations between £10,000 and £25,000, and ongoing support from £350 per month. Start with one workflow, prove the value, then scale.
- No hidden implementation costs
- ROI modelled before build
- 24/7 support on Premium and Enterprise retainers
Pricing model overviewLive
Scope band / indicative investment
- Focused pilot
- From£3,000
- Full implementation
- £10,000–£25,000typical
- Support retainer
- From£350per month
Best first stepOne workflow pilot
24/7 cover applies on Premium and Enterprise retainers.
NoHidden costs
ROIModelled before build
24/7Support available
- UK-built
- London-based
- Human-reviewed automation
- Scoped before build
- Staged implementation
- GDPR-conscious by design
AI systems implementation
Choose the right first level of implementation
Flexible pricing based on workflow scope, integrations, assurance and complexity. Begin with one valuable use case, prove it in operation, then expand with evidence.
- AI automation
- AI voice agents
- AI receptionists
- Governed content systems
Simple Automation
One focused workflow, automated end to end.
£2,000–£10,000One-time implementation
What’s included
- Process consultation
- One core workflow
- Basic system integration
- User training
- Testing and go-live support
Ideal for
- Small businesses
- Single-department needs
- Proof-of-concept projects
Most popular
Multi-System Solution
Coordinated automation across workflows and touchpoints.
£10,000–£50,000Implementation + support
What’s included
- Full process audit
- Multiple workflow automations
- AI agent development
- Training programme
- Multi-system integration
- Performance monitoring
Ideal for
- Growing businesses
- Cross-department integration
- Complex workflow requirements
Enterprise Solution
Governed, higher-risk AI for larger organisations.
£50,000+Custom-scoped implementation
What’s included
- Strategic AI roadmap
- Bespoke AI development
- Dedicated project management
- Ongoing optimisation
- Enterprise-grade security
- Custom SLA agreements
Ideal for
- Large enterprises
- Complex regulatory requirements
- Multi-location operations
Where the bands meet
The tiers overlap on purpose. Here is where most projects actually land.
- £2,000Narrow standalone automation
- £3,000Most structured pilots
- £10,000–£25,000Most SME implementationsMost SMEs land here
- £50,000+Multi-system & enterprise
Pricing disclosureRead the fine print
All prices exclude VAT unless stated. Final quotations depend on confirmed scope. Third-party software, API, telephony, hosting and usage costs are identified separately before work begins.
What shapes the investment
Implementation pricing, made understandable
One-time implementation fees reflect project complexity, delivery scope, assurance requirements and the value the system is designed to create.
What determines implementation cost?
Project complexity
Number of systems, workflow branches, custom logic and integration requirements.
Development and assurance
Time required for discovery, architecture, implementation, testing, documentation and deployment.
Business value
Expected time savings, revenue impact, risk reduction and strategic importance.
Timeline requirements
Delivery urgency, launch constraints, dependency availability and stakeholder review cycles.
Implementation phases
Budget allocation- Discovery & planning15% of budget
- Development & integration60% of budget
- Testing & deployment15% of budget
- Training & handover10% of budget
Payment structure
Staged- Project kickoff30%
- Development milestones50%
- Project completion20%
£500Per development hourSenior AI engineer rate
12 weeksAverage project durationFrom discovery to deployment
MeasuredROI planAgreed before build starts
Implementation is normally quoted as a defined project. Hourly rates are used where time-based specialist work is more appropriate.
Ongoing performance
Support that protects the value after launch
Monthly retainers keep AI systems monitored, maintained and improving through structured support, optimisation and enhancement.
Essential Support
From £350per month
Included services
- Business-hours support, 9:00–17:00 GMT
- Monthly performance reviews
- Basic system monitoring
- Email and ticket support
- Quarterly optimisation recommendations
- Software updates and maintenance
Response times
- Critical
- 4 hours
- High
- 8 hours
- Medium
- 24 hours
Recommended
Premium Support
From £1,250per month
Included services
- 24/7 priority support
- Weekly optimisation reviews
- Advanced monitoring and alerting
- Dedicated account manager
- Monthly strategy sessions
- Proactive enhancement recommendations
- Priority feature development
Response times
- Critical
- 1 hour
- High
- 2 hours
- Medium
- 4 hours
Enterprise Support
£10,000+per month
Included services
- 24/7 dedicated support team
- Real-time monitoring and auto-healing
- Weekly strategic consulting
- Custom SLA agreements
- Unlimited enhancement requests where agreed in scope
- Executive reporting and insights
- Priority access to new features
Response times
- Critical
- 15 minutes
- High
- 30 minutes
- Medium
- 1 hour
Why choose a support retainer?
Continuous optimisation
Regular performance tuning and enhancement designed to maximise ROI.
Predictable costs
A defined monthly investment with third-party usage and exclusions made visible.
Strategic partnership
An ongoing relationship that evolves with operating needs and measured results.
Service commitments
- AgreedResponse times set in your SLA
- MonitoredAlerting across every live workflow
- ReviewedScheduled optimisation cadence
- ReportedWritten performance summaries
Commercial value
Understanding the value proposition
Pricing is scoped around the workflows, systems, risk controls and support needed to make automation commercially worthwhile. We model expected value before build, then track whether the workflow is delivering.
ROI calculation example
Illustrative modelManual cost today
£50,000per year
5 people · ~20 hrs/week on manual work.
First-year investment
£19,200one-off + support
£15,000 build plus £4,200 Essential Support.
Time value recovered
£37,500per year
75% of the manual workload removed.
Net ROI — year one
£18,300net · year one
£37,500 value − £19,200 cost = £18,300 net. Break-even ~ month seven.
Illustrative model on a sample baseline. Every quote is built on your actual figures — not a guarantee.
Value beyond cost savings
Competitive advantage
Faster response times, better customer service and clearer market differentiation.
Scalability
Handle increased volume without proportional increases in administrative workload.
Employee satisfaction
Remove repetitive work, protect attention and focus teams on higher-value activity.
Risk reduction
Reduce avoidable errors and strengthen process consistency, oversight and data handling.
6–18Months to break-even
TrackedROI from launch
PilotFirst-workflow proof
QAHuman review points
Verified results
What disciplined scoping delivers
Different projects create value in different ways. The same discipline applies to each: establish the baseline, define the operating problem, measure the result and scale only when the evidence supports it.
Verified Silverstone AI performance
£16,800.00
Annual direct cost savings3.84x
Return on investment-77%
Reduction in admin time10+ hours
Saved per person per month15 hours/week
Time savedDocumented figures from separate Silverstone AI engagements — app development, voice agents, receptionists and workflow automation — each measured against its own baseline rather than combined into a single client result.
Results achieved through Silverstone AI systems. Outcomes vary by starting process, data quality, channel mix and implementation scope.
Website investment
Website pricing shaped around depth, not decoration
Clear build tiers based on page count, content depth, technical requirements and the number of journeys the website must support.
Hosting and ownership
OptionalManaged hosting — small site
£15/month
Fully managed on Netlify, under 15 pages. Billed from go-live.
Managed hosting — larger site
£25/month
Fully managed on Netlify, over 15 pages. Billed from go-live.
Self-hosting handover
£350 one-off
Handover call, DNS and deploy guidance, plus two capped support hours.
Hosting is optional. Final project files are always supplied after full payment.
Maintenance is optional and separate from the one-off build price. Each plan below is a recommended pairing, never an automatic charge.
£65/month
Essential Maintenance
Monitoring, basic content changes, link checks and minor updates.
£125/month
Professional Maintenance
Priority support, regular updates, minor copy or page edits and monthly health checks.
£225/month
Growth Maintenance
A higher update allowance, content support, reporting and priority issue response.
Custom quote
Enterprise Maintenance
A tailored SLA, governance, reporting, support cadence and stakeholder requirements.
Website pricing disclosureRead the fine print
Build fees exclude VAT, third-party services and separately quoted functionality. Milestone payments may be made by Stripe Payment Link or the business-account details shown on the invoice.
Bespoke engagements
When scope matters more than a published band
App Development
Price on application
Quoted around product scope, platforms, integrations, data and release. An MVP and a production app are very different builds.
We define the smallest valuable release before wider development begins.
- MVP or full product
- Web, mobile or cross-platform
- Integrations and data
- Security and release assurance
AI & Automation Consulting
Price on application
Scoped around engagement depth, the workflows and stakeholders involved, and whether it's a focused review or a full operating audit.
Priced by the hour, day or fixed fee — the basis confirmed before work begins.
- Focused review
- Full workflow audit
- Roadmap and prioritisation
- Hourly, daily or fixed fee
Pricing questions
Pricing FAQ
Common questions about pricing, contracts and what is included in your investment.
Most sensible projects start with a focused pilot from £3,000 plus VAT. Wider implementations typically sit between £10,000 and £25,000 plus VAT, depending on integrations, data quality, testing, training and support needs.
The biggest cost drivers are the number of systems involved, whether the tools have clean APIs, how much data clean-up is needed, how sensitive the workflow is, and how much testing, documentation and training your team requires.
Standard support retainers run on monthly rolling agreements and can be cancelled with 30 days’ notice. Bespoke enterprise SLAs or fixed-term programmes are agreed separately in writing.
Monitoring, maintenance, priority support and regular optimisation reviews. Relevant plans can also include employee training, reporting, enhancement work and defined response times.
Yes. Larger projects can be divided into milestone-based payments spread across the implementation timeline.
You receive the agreed documentation, training and handover materials. You can then manage the system internally, select ongoing Silverstone support or agree a separate enhancement roadmap.
No. We provide written quotes with clear deliverables, assumptions and exclusions. Any third-party software, API, telephony, hosting or usage costs are discussed upfront.
Price the problem properly
A serious proposal makes scope, deliverables, exclusions, assumptions, dependencies, acceptance criteria, third-party costs, support and change control visible before work begins.
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