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AI automation for estate agents and real estate teams

AI automation for estate agents and real estate brokerages

Portal leads answered before your rivals

  • Portal, phone and web
  • Viewings and showings
  • Valuations stay with you

Turn property inquiries into conversations your agents own.

Every unanswered portal lead is a fee or a commission for a rival agency or brokerage. Silverstone AI answers in seconds, so your negotiators and agents get a live conversation, not a queue.

  • Portal, phone and web, one intelligent intake
  • Viewings and showings offered from your live calendar
  • Valuations, pricing and negotiation stay with your people
  • US & UK clients
  • London studio, US-based team
  • Human-reviewed automation
  • Scoped before build
  • Staged implementation
  • 24-hour team coverage
Portal-awareFair Housing-awareCalendar-controlledCRM-ownedConsent-awareHuman-led judgment
Built for your market

Same leak. Your portal, your CRM.

A Zillow lead in Austin and a Rightmove lead in Manchester leak the same way: speed without ownership. The workflow is identical; only the portal, the CRM and the nouns change.

London12 US metros4 time zonesOne system, two markets

Market focus

New YorkBostonPhiladelphiaChicagoAtlantaMiamiDallasHoustonDenverLos AngelesSan FranciscoSeattle

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Market focus

United States

Who runs it
Brokerages, teams, Realtors and independent agents, across residential sales and property management.
Plugs into
  • Zillow, Realtor.com and Homes.com leads
  • Follow Up Boss, kvCORE, Lofty or BoomTown
  • ShowingTime and your MLS showing calendar
Your words
Listings, showings, buyer and seller leads, ISAs, closings.
Stays with people
Pricing, offers, negotiation and seller disclosures.
Plays by
Fair Housing Act, MLS and IDX rules, TCPA quiet hours.

United Kingdom

Who runs it
Estate agencies and lettings agents, from a single branch to a multi-branch network.
Plugs into
  • Rightmove, Zoopla and OnTheMarket leads
  • Reapit, Alto, Street or Jupix
  • Your branch calendar and viewing calendar
Your words
Instructions, viewings, valuations, applicants, vendors, completions.
Stays with people
Valuations, offers, negotiation and material information.
Plays by
Equality Act, material information, PECR consent rules.
Identical in both
  1. A portal lead is answered in under ten seconds, day or night, in your agency's voice.
  2. Every inquiry is written to your CRM once, duplicate-checked, with a named owner.
  3. Only real calendar availability is ever offered, for a viewing or a showing.
Fair housing and MLS rules

Built inside the rules of your market

Not a disclaimer at the foot of the page. The intake, the follow-up and the scheduling are designed around these rules and configured so the system cannot cross them, in each market's own terms.

  • Never asks about protected classes
  • Listing data only under your MLS agreement
  • Offers and pricing stay with a licensed agent
US

Protected classes are never asked, stored or ranked on.

  • Never asks about race, color, religion, sex, national origin, familial status or disability, whatever your state or board adds, or stand-ins like ZIP code.
  • Qualifies on budget, timing, location, property type and financing readiness: criteria you set, see and can change.
  • Hands to a licensed agent every neighborhood, school or accommodation question, the moment it arrives.
  • 42 U.S.C. § 3604
  • 24 C.F.R. §§ 100.70, 100.75
  • NAR SoP 10-3
US

Listing data moves only under your own participant agreement.

  • Displays listings with listing-broker attribution, refreshed on the MLS cadence, opt-out and delayed-marketing flags honored.
  • Never repurposes feed data into a separate index, valuation or training set. Listing copy is approved by a licensed agent before it goes out.
  • Never quotes buyer-broker compensation from MLS data. A tour is booked only once the written buyer agreement is in place.
  • NAR IDX Policy 7.58
  • NAR practice changes, 17 August 2024
UK

The same never-ask rule, plus the disclosures UK law requires.

  • Never routes on the nine protected characteristics, nor in England on children or benefits, and never invites an offer above the advertised rent.
  • Prompts for the material information the agent has to disclose, and records that it was captured.
  • Markets on consent or the soft opt-in: TPS and CTPS screened, an opt-out in every message, automated calls held to the higher consent bar.
  • Equality Act 2010, Part 4
  • Renters' Rights Act 2025 (England)
  • DMCC Act 2024
  • PECR reg. 19–22
Both

The system captures and routes. A licensed person decides.

  • Valuations, pricing, negotiation and disclosures stay with a licensed agent or negotiator. The system does not advise.
  • Passes every offer on promptly, in writing and in full: never filtered, ranked or delayed.
  • Opens as an AI assistant, keeps inside the strictest contact window that applies, and honors an opt-out the first time it arrives.
  • Estate Agents (Undesirable Practices) (No. 2) Order 1991, Sch. 3
  • 47 C.F.R. § 64.1200

Designed and configured to operate inside these rules. That is not legal advice and does not replace your brokerage's or agency's own compliance obligations: you set the criteria and stay responsible for the decisions; the system acts only on those criteria, and you can audit what it did.

Where fees leak

Why do agencies and brokerages lose listings and instructions?

Estate agents and real estate brokerages lose listings and instructions to response time. A seller requests a valuation, a buyer opens three listings, a landlord calls mid-viewing — and by the time the inbox is read, the instruction, or the listing, belongs to a rival brokerage. Speed alone doesn't fix it: speed without ownership is a faster dead end.

Fast reply, no owner

An acknowledgment is worthless until a negotiator or agent owns the next step.

Three inboxes, one buyer

Phone, portal and web collapse into a single record.

Calendar promises, calendar truth

Only real viewing and showing availability is ever offered. No ghost slots.

Seller leads buried in noise

Valuations in the UK, listing appointments in the US: high-intent seller leads get their own priority route.

The inquiry journey

What happens when a Zillow or Rightmove lead arrives?

Within seconds, Silverstone AI reads the inquiry, identifies the property and the intent — viewing, showing, valuation or listing appointment — writes one duplicate-checked record to your CRM with a named owner, and offers only real calendar availability. Every lead answers three questions: what they want, which system holds the truth, who owns the next move.

  1. Capture & identify

    Channel, property and intent captured instantly: viewing or showing, valuation or listing appointment, lettings, rentals or management.

  2. Route & record

    Written to your CRM once, duplicate-checked, with a named owner from the first second.

  3. Offer the next step

    Real viewing and showing slots from your live calendar, never an invented promise.

  4. Follow through

    Confirmations, reminders and feedback fire from real status changes — inside captured consent, with opt-outs honored the moment they arrive and quiet-hours rules applied to US calls and texts.

  5. Escalate judgment

    Valuations, pricing, negotiation and complaints reach your people immediately, with full context attached.

Across the agency

How does it fit sales, lettings and property management?

Sales, lettings and property management don't share a script, so they don't share a workflow. A buyer inquiry, an applicant or renter request, and a landlord maintenance call each get their own qualification path, their own routing rules and their own escalation point — inside one system and one CRM record.

Sales

Buyer position, viewing and showing preferences and valuation or listing requests routed to the right negotiator or agent, while interest is hot.

Lettings and rentals

Applicant, renter, tenant and landlord instantly distinguished, qualified without suitability, screening or financial calls.

Property management

Routine traffic sorted with tenancy and lease context; urgent matters jump the queue to your letting agent or property manager.

Multi-office

Postcode, ZIP code and territory rules applied consistently across branches and offices, with stalled inquiries visible before they become lost fees or commissions.

The architecture

The architecture behind the switchboard

Assembled around your CRM and calendar, never a pre-packaged stack.

AI reception for property inquiries, voice handling for missed calls and connected automation workflows run as one system around your CRM, whether that is Reapit, Alto, Follow Up Boss or kvCORE.

Follow-up is built around permission, not volume: consent captured at the point of inquiry, opt-outs honored the moment they arrive, US calls and texts held inside TCPA quiet hours. Your counsel sets the rules; we build the workflow to them.

Where your website leaks demand, a conversion-led agency web build closes the gap, with AI consulting shaping the architecture first.

Illustrative branch command panel capturing valuation, portal-lead and viewing activity.
Verified results

Measured where fees and commissions are won

Verified Silverstone AI performance
<10 secondsResponse time (after implementation)
2.4xViewings increase
-77%Admin time

Verified Silverstone AI delivery results for estate agency and brokerage inquiry systems.

Results achieved through Silverstone AI systems. Outcomes vary by starting process, data quality, channel mix and implementation scope.

Human judgment

Your local judgment, amplified

Local knowledge is your edge; we never automate it. The system assembles the context; your people make the calls that win instructions and listings. Less time reconstructing conversations, more time closing them.

Decided by your people, always
Valuations, pricing and CMAs
Negotiation and offers
Complaints and disputes
Fair-housing and accommodation questions
Material information and disclosures
Every judgment call

See the switchboard on your inquiries

Bring one inquiry that went cold. In 30 minutes we'll show you exactly where it leaked, and what the fix looks like.
Delivery

How fast can an agency or brokerage go live?

Agencies and brokerages go live in weeks, not quarters. We map your demand and channels, agree who owns the CRM, calendar and each branch or office, build one journey end to end — portal lead to booked viewing or showing — then test the edges before launch and improve on measured evidence.

01

Map demand

Channels, volumes, peaks, failure points.

02

Define authority

CRM, calendar, branch and office ownership rules.

03

Build journey one

Portal lead → booked viewing or showing.

04

Test the edges

Duplicates, dead slots, out-of-hours, opt-outs.

05

Launch measured

Every exception tracked from day one.

06

Optimize on evidence

Improvements follow data, not hunches.

Illustrative property-inquiry workflow with branch routing and diary context.
Illustrative viewing-coordination panel beside an agency reception.
Fit

Is this your agency?

The strongest results come from agencies and brokerages ready to own the outcome.

    Multi-channel inquiry volume
    A named CRM or calendar owner
    Leadership that sets office and contact rules
    Staff re-keying the same data

Not a fit if there's no source of truth, no exception owner, or an expectation that automation should value property or negotiate.

Questions

Questions agency and brokerage leaders ask

Usually, yes: Rightmove, Zoopla and OnTheMarket leads or Zillow, Realtor.com and Homes.com leads, into Reapit, Alto and Street or Follow Up Boss, kvCORE and Lofty. Discovery confirms exactly what can be read, written and triggered before any promise is made.

It's transparent and written in your agency's voice. It never impersonates a negotiator or an agent.

They're designed to. The intake is configured so it never asks about, stores or routes on the federally protected classes or their UK equivalents, neighborhood-character questions go to a licensed agent instead of an answer, and listing data is read and displayed only under your brokerage's own MLS participant agreement and IDX rules. That is a design constraint, not a legal guarantee: you set the criteria and stay responsible for the decisions, and your counsel or compliance lead signs off the rules before anything goes live.

Yes, where your calendar and rules allow it, including ShowingTime and MLS showing calendars. Otherwise it prepares a confirmed slot for office sign-off.

Around consent and timing, not volume. Consent is captured and time-stamped at the point of inquiry, opt-out and STOP requests are honored the moment they arrive and written back to your CRM, and automated calls and texts to US numbers are held inside TCPA quiet-hours windows. Automated email is designed the same way, around what CAN-SPAM turns on: an accurate sender header, a real postal address and an unsubscribe that works first click. Your counsel sets the rules; we build the workflow to them.

Yes. Delivery is remote and the systems are cloud-hosted, so the build is the same whether your offices are in Austin, Denver or Manchester. Discovery and launch checkpoints are scheduled in your time zone, and the automations run on your local business hours and your states' contact windows, not ours.

Both. US brokerages and teams are quoted in US dollars, UK agencies in pounds sterling, against the same published bands. Scope sets the number: how many channels feed the system, how many CRMs and calendars it writes to, and how many branches or offices share the rules. The pricing page sets out the bands before you speak to anyone.

Validation, duplicate checks and an owned exception queue, proven against real branch and office scenarios before launch.

They bypass automation instantly and land with a named person, context attached.

Your next instruction or listing is already inquiring

One call maps your portal, phone, calendar and CRM handoffs, and tells you honestly what automation will and won't win you. See how we deliver and how scope shapes pricing.

30 minutes · no technical prep · a clear fit or no-fit answer, never a forced proposal.